F&GFinance
ENES
Total return over the same window — 337 stocks, Aug 2023 to Jul 2026
Golden cross rule
+38.1%
Random entry dates, identical exposure
+42.4%
Buy and hold
+88.1%

If a trading signal has ever made the evening news, it is this one. The 50-day moving average crosses above the 200-day, and the financial press announces that a new bull market has technically begun.

We tested it on 661 real golden crosses across 337 stocks, from August 2023 to July 2026.

It lost to buying and holding. Then, when we gave it every chance to defend itself, it lost to picking entry dates at random.

The claim

When the 50-day moving average of a stock crosses above its 200-day moving average, a new uptrend has begun. Buy, and stay in until the averages cross back the other way — the “death cross”.

We test the rule, never a person.

How we tested it

Universe337 liquid US stocks with enough history for a 200-day average
PeriodAugust 2023 to July 2026
SignalSMA50 crosses above SMA200 (yesterday at or below, today above)
EntryThe next session, at the close of the first minute — a finished bar, no peeking
ExitThe death cross, the next session’s first minute (capped at 250 trading days)
CostsA round trip is charged on every crossing. Buy-and-hold pays it once

The comparison is the one that matters for how this claim is actually used. Nobody screens 337 stocks for golden crosses; people apply it to something they already follow. So for every stock, we asked: would you have done better following the rule, or simply owning the stock over the same window?

It lost to doing nothing

Golden cross ruleBuy and hold
Mean return+38.1%+88.1%
Median return+10.0%+37.0%
Time invested40.0%100%

Timing beat owning on 23% of stocks. On the other 77%, following the most famous signal in technical analysis left you with less money than doing nothing at all.

Look closely at the last row, because it contains the whole story. The rule was invested 40% of the time and kept 43% of the return. Those two numbers are almost the same. The rule did not select good periods and avoid bad ones — it collected, near enough exactly, whatever a 40% exposure to the market was worth.

The objection this deserves

There is an obvious defence, and it is a fair one:

“2023 to 2026 was a bull market. Any rule that sits in cash most of the time loses to being fully invested. That says nothing about the signal.”

Correct. Comparing a 40%-invested rule against a 100%-invested benchmark in a rising market is not a fair fight, and if that were our only evidence we would have proved nothing.

So we ran the fair fight. For every stock we generated trades with the same number of trades and the same holding lengths the rule produced — but starting on random dates (20 seeded draws each). Same stocks, same period, same market, same time in the market. The only difference is whether the golden cross chose the entry days.

Mean returnMedian
Golden cross+38.1%+10.0%
Random dates, identical exposure+42.4%+17.5%
Buy and hold+88.1%+37.0%

The rule lost to the coin flip. It beat random entry dates on only 37% of stocks.

That is the finding. Once exposure is held constant, the bull-market objection disappears — and so does the signal. The golden cross is not a signal that tells you when to be in the market. It is a dial that leaves you 40% invested, and it sets that dial slightly worse than chance.

But it protects you in the crashes, doesn’t it?

Worst drawdown, average across 337 stocks
Golden-cross rule
−27.5%
Buy and hold
−39.8%

This is the other standard defence, and unlike the first one, it is partly true. We measured the worst peak-to-trough fall of each path:

Worst drawdown
Golden cross rule−27.5%
Buy and hold−39.8%

The rule drew down less on 84% of stocks — consistent, not a fluke. It really does hurt less.

But look at the price of that comfort:

You paid four points of return for one point of comfort. And the comfort does not come from insight — it comes from absence. You cannot fall as far when you are not there. The random-date entries had the same exposure, and they earned more. Being out of the market protects you whether or not the thing that took you out was clever.

What about running it as a screener?

For completeness we also tested the version where you scan all 337 stocks and take every golden cross. It fails for a different reason: the rule holds for a median of 130 trading days, so a three-position account could take only 19 of the 661 signals — 3%. Net of full costs it lost money. But this is a footnote; the screener is not how anyone actually uses this signal.

Does more money save it?

For a rule you run on one instrument, account size changes only one thing: the costs. So we re-priced every stock’s result at three position sizes — roughly $6,000, $16,000 and $40,000 per position. A bigger order pays for its own footprint in the market, which we charged with a standard square-root impact model (a model, not a measurement — the only unmeasured number in this table); everything else is the same measured cost stack as above.

Position sizeCost per round tripThe ruleRandom entriesBuy and holdStocks where timing won
~$6,00025.2 bp+38.0%+42.3%+88.1%23.1%
~$16,00026.3 bp+38.0%+42.3%+88.1%23.1%
~$40,00028.1 bp+38.0%+42.3%+88.0%23.1%

The verdict is size-immune, and the table shows why it has to be. Costs move by three basis points across the whole ladder; the gap to buy-and-hold is fifty percentage points. The golden cross does not fail because trading it is expensive. It fails because the signal carries no timing information — it lost to random entry dates at every size — and no amount of money fixes that.

The verdict

DIED.

Cause of death: it is an exposure dial, not a signal. It earns its time in market and no more, and when you strip away the exposure difference by comparing against random dates with identical time invested, it comes out slightly behind chance.

That is a different way to die than our first autopsy, where the signal was real but arrived in bursts too crowded for an account to hold. Here the signal is not crowded at all. It simply is not there.

What we can and cannot say

Being straight about the limits of our own test:

What to take from this

  1. Compare against the boring alternative, then against random. Beating buy-and-hold is not enough on its own, and losing to it is not proof of failure either. The question a signal must answer is whether it beats chance at the same exposure.
  2. “Time invested” is a number you should always demand. If a rule earns roughly what its exposure is worth, it is not timing anything, however sophisticated it looks.
  3. Reducing drawdown is easy. Hold less. The hard part is reducing drawdown without paying for it four times over.

We will keep testing the rules people repeat. Some of them will survive.